The initial pitch for virtual assistants in communications platforms seemed pretty straightforward: AI features will let you skip meetings or offload note-taking and follow-up assigning. Eventually, your virtual assistant might even morph into a digital twin that could represent you in meetings.
I shared my own skepticism about digital twins in this space a couple of weeks ago. At the risk of seeming sentimental, I suggested that communications and collaboration are inherently human functions that go much deeper than simply scraping the contents of someone’s past messages in hopes of creating a factory for future utterances.
But it turns out that even the more basic virtual assistants may need more help if they’re to achieve the goal of offloading work. The title of this recent No Jitter article (“Managers’ busywork increases with AI use”) even suggests AI could cost time, rather than saving it, if it’s not part of a more integrated view of the business and its processes.
In the article, Matt Vartabedian cites a report from In Parallel, a firm specializing in systems for AI context, focusing on what the company calls “the work about the work,” or what Matt refers to as the “dark matter of work.” This “dark matter” is the effort that makes the work product possible, but “isn’t visible to key stakeholders,” Andrew Filev, founder and CEO of Wrike, told No Jitter earlier this year.
Managers have always contended with this “dark matter,” but using AI as part of a work process may increase the time consumed to deal with it. As Matt quotes the In Parallel report, “Managers now re-explain context twice: once to colleagues, once to the machine.”
In its report, In Parallel breaks down this “coordination overhead” as follows:
- 8.1 hours per week of “status meetings”
- 4.6 hours “re-explaining context to people who already had it”
- 3.8 hours “hunting for decisions that already exist somewhere”
In Parallel is trying to build systems that help enterprises create the context that would reduce this excess coordination overhead. But I have to wonder if this should be high on an enterprise’s list of goals to accomplish using AI. In Parallel found that AI increases the “coordination burden;” what if the best that improved context can do is reduce this burden back to what it was pre-AI? In other words, can we ever really eliminate “work about the work?” Won’t we always need a significant human-in-the-loop component to make sure that processes are accurate and track the ongoing evolution of the business?
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